Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Jingle shopping experience:
1. Compare - without doubt the biggest advantage that the Jingle offers shoppers today is the ability to compare thousands of Jingle at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Jingle? Wrong! If the Jingle is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Jingle then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Jingle? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Jingle and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Jingle wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Jingle then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Jingle site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Jingle, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Jingle, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
A
jingle is a memorable
slogan, set to an engaging melody, mainly Broadcasting on
radio and sometimes on television commercials. An effective jingle is constructed to stay in one's
memory (colloquially, "ringing a bell"). Indeed, the best jingles could stick with a consumer for their entire life: even today, people will nostalgically recall the tune to a favorite product half a century ago. People still retain lingering brand loyalty to companies that are no longer in service, all because of one well-crafted tune.
History
The jingle had no definitive debut: its infiltration of the
radio was more of an evolutionary process than a sudden innovation. Product Advertising with a musical tilt can be traced back to 1923http://www.mwotrc.com/rr2005_02/expert.htm, around the same time commercial radio came to the public. However, if one entity has the best claim to the first jingle it’s
General Mills, who aired the world’s first singing Radio commercial. The seminal radio bite, entitled "Have You Tried Wheaties?", was first released on the
Christmas Eve of 1926http://www.generalmills.com/corporate/company/hist_radio.pdf. It featured four male singers, who were eventually christened "The Wheaties Quartet", singing the following lines:
Have you tried Wheaties?They’re whole wheat with all of the bran.Won’t you try Wheaties?For wheat is the best food of man.While the lyrics may appear hokey to modern day society, the advertisement was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In
1929, General Mills was seriously considering dropping Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of
cereal that General Mills sold were in the
Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties?” was being aired at the time. Encouraged by this incredible results of this new method of advertising, General Mills changed tactics entirely. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly saved the now über-popular cereal.
After the massive success that General Mills enjoyed, other companies began to investigate this new method of advertisement. The jingle movement was bursting. Ironically, part of the appeal of the jingle was that it circumvented broadcasting giant NBC’s prohibition of direct advertising: this new variety of advertisement could get brand’s name embedded in the heads of potential customers without trying to sell it. The art of the jingle reached its peak around the Boom and bust of the
1950s's.
The jingle was used in the
advertising of branded products such as
breakfast cereals,
candy, cheerios and snacks (including
soda pop) and other processed foods, tobacco and
alcoholic beverages, as well as various
Franchisings and products that might reflect personal image such as automobiles, personal hygiene products (including
deodorants,
mouthwash,
shampoo, and
toothpaste) and household cleaning products, especially detergent.
Today, with the ever-increasing cost of licensing preexisting music, a growing number of businesses are rediscovering the custom jingle as a more affordable option for their advertising needs.
References
A
jingle is a memorable slogan, set to an engaging melody, mainly
Broadcasting on radio and sometimes on
television commercials. An effective jingle is constructed to stay in one's
memory (colloquially, "ringing a bell"). Indeed, the best jingles could stick with a consumer for their entire life: even today, people will nostalgically recall the tune to a favorite product half a century ago. People still retain lingering brand loyalty to companies that are no longer in service, all because of one well-crafted tune.
History
The jingle had no definitive debut: its infiltration of the radio was more of an evolutionary process than a sudden innovation. Product
Advertising with a musical tilt can be traced back to
1923http://www.mwotrc.com/rr2005_02/expert.htm, around the same time commercial radio came to the public. However, if one entity has the best claim to the first jingle it’s
General Mills, who aired the world’s first singing Radio commercial. The seminal radio bite, entitled "Have You Tried Wheaties?", was first released on the Christmas Eve of
1926http://www.generalmills.com/corporate/company/hist_radio.pdf. It featured four male singers, who were eventually christened "The Wheaties Quartet", singing the following lines:
Have you tried Wheaties?They’re whole wheat with all of the bran.Won’t you try Wheaties?For wheat is the best food of man.While the lyrics may appear hokey to modern day society, the advertisement was an absolute sensation to consumers at the time. In fact, it was such a success that it served to save the otherwise failing brand of cereal. In
1929, General Mills was seriously considering dropping
Wheaties on the basis of poor sales. However, advertising manager Sam Gale pointed out that an astounding 30,000 of the 53,000 cases of
cereal that General Mills sold were in the Minneapolis-St. Paul area, the only location where “Have You Tried Wheaties?” was being aired at the time. Encouraged by this incredible results of this new method of advertising, General Mills changed tactics entirely. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly saved the now über-popular cereal.
After the massive success that General Mills enjoyed, other companies began to investigate this new method of advertisement. The jingle movement was bursting. Ironically, part of the appeal of the jingle was that it circumvented broadcasting giant
NBC’s prohibition of direct advertising: this new variety of advertisement could get brand’s name embedded in the heads of potential customers without trying to sell it. The art of the jingle reached its peak around the
Boom and bust of the
1950s's.
The jingle was used in the
advertising of branded products such as breakfast cereals,
candy, cheerios and
snacks (including
soda pop) and other
processed foods, tobacco and
alcoholic beverages, as well as various
Franchisings and products that might reflect personal image such as
automobiles, personal hygiene products (including deodorants, mouthwash, shampoo, and toothpaste) and household cleaning products, especially detergent.
Today, with the ever-increasing cost of licensing preexisting music, a growing number of businesses are rediscovering the custom jingle as a more affordable option for their advertising needs.
References
Jingle Jangle
Jingle Jangle specialise in wholesale jewellery, wholesale fashion jewellery and Wholesale costume jewellery. Jingle Jangle are based in Newcastle however supply jewellery across ...
Definition: jingle from Online Medical Dictionary
The Online Medical Dictionary is a searchable dictionary of definitions from medicine, science and technology.
Jingle Bells lyrics
Believe it or not Jingle Bells, one of the most famous American Christmas songs, was originally written for Thanksgiving!
Jingle - Wikipedia, the free encyclopedia
A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. [edit] History. The jingle had no definitive debut ...
Jingle (protocol) - Wikipedia, the free encyclopedia
Jingle is an extension to the Jabber / XMPP protocol, to allow for peer-to-peer (p2p) signalling for multimedia interactions such as voice or video. It was designed by Google and ...
Honda (UK) - Hate Something Change Something
Jingles and equipment from Dave Langer (Creative Services)
Produces radio and other station identification jingles, including voiceovers, also custom and commercial applications jingle productions.
Fetchfido's Free Online Games - Jingle Smells
Jingle Smells and other addictive free online games.
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JingleMad.com: Forum
Forum: Threads: Replies: Last Post: Jingle Mad! Music Imaging / Current Jingle Scene Talk about anything current in the jingle industry.. from anywhere around the world.
